Athletes Unlimited Pro Basketball Season 2024
Role - Associate Creative Director
• Athletes Unlimited Pro Basketball is a women’s professional basketball league in the United States. The league features 40 of the best women’s professional basketball players in the world. AU is providing more opportunities for women to play professionally in the U.S. and also giving WNBA players the option to remain in the U.S. year-round.
Role - Art Director
In 2023, for the 10th anniversary of Inspire, Business Spend Management (BSM) software company Coupa planned to launch its Inspire event in Las Vegas. Coupa wanted to use aspirational stories to showcase its solutions, engage attendees with relevant experiences, and build deeper audience relationships.
• Managing the overall art direction of branding elements across the expo and keynote.
• Consistent look and feel across the event that included branded signage, wayfinding materials, and specialty spaces within the event
• Key topics of general session woven throughout Coupa booth activations, breakouts, and other event programs.
Inspiration
Focusing on customer success stories in the “Coupa Community Village,” a modern interpretation of mixed-use neighborhoods designed to build, connect, and strengthen the community by celebrating people and ideas.
This environment was designed to bring all customers together for deeper connection. The area included hands-on demos and 1:1 conversations, as well as partner and sponsor exhibits.
Trailhead DX Developer Conference
Role - Associate Creative Director
• Lead the Trailhead Zone ideation, and brand execution on the Salesforce Trailhead DX Developer Conference.
• Executed immersive and memorable moments that effectively communicate the brand’s story. Inspired by the trails of the Pfeiffer Big Sur State Park along the Pacific Ocean. Our organizing principle would be a hike to the summit, The first floor is basecamp where you prepare for your journey at Trailhead and learn what being a Trailblazer means.
Role - Creative Director
• Creative leadership and brand executions for Facebook's employee event at Moscone West. Produced large custom artist installation pieces and environments to enhance and reinforce the brand conference.
• Managed team of designers responsible for brand standards and guidelines, environmental graphics, and on-site branding.
(work examples upon request)
Role - Associate Creative Director
• Campaign development to launch eBay into the fashion world. Brought Find Your Perfect to life by photographing 6 individual women and capturing their unique approach to style. Shot in their homes primarily using natural light. The women where styled using their existing wardrobes enhanced with additional pieces purchased on eBay.
• Todd Selby took the photos and directed the films. They included multiple full-length videos, six different 30-second spots and digital out of home. The campaign ran multiple seasons.
Branded Digital Experiences
Role - Creative Director at Eleven Inc.
• Lead creative development, brand design, and digital content for Apple.com.
• Managed team of creatives on concepts and design directions for digital campaigns.
(work examples upon request)
Role - Art Direction & Photography
• Art Directed photography shoot for women's product in Lens Crafters and Sun Glass Hut stores.
• Concept, design, and execute the marketing for retail store window displays, in-store signage, online assets, and special project installations.
Role - Senior Design Director
• Developed new campaigns and content strategies for Oracle brand creative.
• Managed team of designers responsible for digital brand standards and guidelines, environmental graphics, and on-site branding for global events.
(work examples upon request)
Role - Art Direction and Design
• Developed brand concepts and launched a new premium luxury brand campaign for LG Electronics.
• Photo art direction, graphic design, casting, presentation, brand identity, trade show environmental graphics, and retail design.
Gap North America
Role - Art Director / Senior Designer, Flagship Concept, Out of Home.
• Concept, design, and execute the Gap brand marketing for billboard advertising, retail store window displays, in-store display, and integrated digital assets.
Gap North America Music Festivals
Role - Art Director / Senior Designer
In an effort to celebrate Gaps involvement as the official apparel sponsor of the SXSW, Governors Ball, Bonnaroo and Lallapalooza music festivals, select regional stores where supported with in store marketing and a product showcase for great Gap music festival looks. Select locations also received custom music festival T-shirts and bandannas.
Printed lanyards mimic a VIP Pass where provided for associates
in all participating locations to wear and drive customer engagement.
Gap North America
Role - Experiential Designer, Flagship Concept
• Concept, design, and execute the marketing for all North America Gap Adult brand retail store window displays, in-store signage, flagship windows, and special project installations.
• Art directed and worked with the visual merchandising team, stylists, and merchants in implementing a cohesive message.
Gap North America & Global stores
Role - Art Director / Senior Designer, Flagship Concept
• Concept, design, and execute the Gap brand marketing for retail store window displays, in-store signage, flagship windows, and special project installations.
• Art directed and worked with the visual merchandising team, stylists, and merchants in implementing a cohesive message.
Robertson Boulevard Los Angeles, CA
The next evolution of Gap 1969 Jeans
Role - Art Director / Senior Designer, Pop-Up Shop Concept
• Concept, design, and execute the marketing for the 1969 Jean Pop-Up Shop window displays, in-store signage, and installations.
• Art directed and worked with the visual merchandising team, stylists, and merchants in implementing a cohesive message.
Gap North America
Role - Art Director / Senior Designer, Flagship Concept
• Concept, design, and execute the marketing for Gap Flagship retail store window displays and special project installations. Provided concepts and design directions for window displays, signage, and integrated digital assets.
• Art directed and worked with the visual merchandising team, stylists, and merchants in implementing a cohesive message.
Gap North America & Global stores
Role - Art Director / Senior Designer
• Concept, design, and execute the Gap brand marketing for retail store window displays, in-store display, flagship special installations, and integrated digital assets.
• Art directed and worked with the visual merchandising team, stylists, and merchants in implementing a cohesive message.
Gap North America & Global stores
Role - Experiential Designer, Flagship Concept, White Space Pop-Up Shop
• Concept, design, and execute the marketing for all North America Gap Adult brand retail store window displays, in-store signage, flagship windows, and special project installations.
• Art directed and worked with the visual merchandising team, stylists, and merchants in implementing a cohesive message.